It can be a never-ending battle to keep up with Google’s algorithms and their regular updates. Marketers are always looking for new and innovative data-driven strategies to create content that will attract more inbound links, which will help the SEO and it will increase the traffic. Do you want to attract links to your website? Try these data-driven tips to boost your blog posts in search.
Include Data and Infographics. According to Quick Sprout, data-driven content creates 283% more backlinks than non-data-driven content. They also discovered that infographics generate 37.5 % more backlinks than a standard blog post. Infographics are visual images such as a chart or diagram used to represent information or data. They can help express complex messages to viewers in a way that enhances their comprehension.
Publish Long Content. There is a direct correlation between the length of the content and the number of backlinks it attracts. Longer content is good for SEO. The top 10 results from Google searches all have a minimum of at least 2,000 words due to Google’s web crawlers looking at each piece of content on a page. Posts that contain more than 1,500 words gained 68.1% more tweets and 22.6% more Facebook likes.
Mention Influencers. By referring domains by inking to influential people and letting them know about it will allow users to be able to generate backlinks.
Embed Video. Blog posts that incorporate videos attract 3 times more backlinks than blog posts without video. Videos are great ways to attract readership and conversion. It is a method to gain higher engagement on your page while gaining higher retention rates. According to Brainshark, Inc., 65% of viewers watch more than ¾ of a video.
Good Design. If people don’t trust you, they won’t link back to your content. Studies show that 48% of people cited a website’s design as the main factor in deciding the credibility of a business. It will also help improve SEO and maintain brand consistency.
Use Humor. Happiness makes us want to share. By incorporating humor into your content, it can evoke more people to link to it.
Tell a Story. If people can understand and remember your content, they will be more likely to link to it. We are not wired to understand logic or retain facts for very long. We are wired to retain and understand stories.
Contact us today for more information on how we can assist you with attracting more backlinks and diversifying your marketing plan!