Big changes have come to social media, especially to larger platforms such as Facebook and Instagram. We’re here to keep you up-to-date with current marketing news and trends to ensure your company stays on top. Check out this blog to learn more about algorithm changes, ad tracking tips, and social practices from the experts themselves!  Ad Tracking: What It Is & How to Do It  Over the years, technological improvements have allowed advertisers to gain access to ad tracking data and insights. Once an impossible concept to achieve, ad tracking creates clarity in how successful an advertisement is performing. Here is your guide to ad tracking and how make reporting more effective.  Ads From Influencers You Don\'t Follow: Instagram\'s New Update As mentioned in our previous blog, Instagram is slowly introducing ads in the “Explore” tab of the app. This marks a significant change in how influencer content can be marketed on the platform. Here is what marketers need to know about the update and maintaining their content reach. How to Convert Social Media Critics into Avid Fans Avoiding criticism is nearly impossible with the rise of social media. Now more than eve