The Best Of Digital Marketing from Around the Web 11-24-17

This week we are sharing articles that we feel will help improve digital marketing for your business.  New technologies, like blockchain, are emerging and it is important to be aware of such innovations and know how they work.  Also, failing SEO may not be the result of your tactics, but of lack of communication with clients.  It is vital that you know the new rules of social media and how to create videos for each social media platform.  Keep reading for the best of digital marketing around the web.

WeBuyGold CEO Dan Altmann Is Writing the Rules of Social Media

The search for a breakthrough marketing tactic to reach consumers via social media continues.  The CEO of WeBuyGold noticed a key component of how to succeed in social media marketing.  Instead of relying on third party platforms to reach consumers he realized it is more beneficial to create a direct line.  Dan Altman, the CEO WeBuyGold, discusses how his company is using direct line marketing, why it is working, and what they intend to do in the future.  

Blockchain: How Will It Impact Digital Marketing:

Blockchain has the capabilities to change digital marketing in a major way.  For those of you who do not know, blockchain is a “public ledger that stores and distributes data.”  It is a very updated and transparent platform giving users access to share and see all of the data.  Most importantly, blockchain is very secure.  Read more to find out why this new technology will have a large impact on your digital marketing.

10 Thought Provoking Digital Marketing Stats We’ve Seen This Week:

This article contains shocking facts regarding e-commerce, B2B marketing, black friday email marketing and more.  Retail and consumer behavior has changed drastically as online shopping increasingly becomes more popular.  With black friday and cyber monday coming up this is a must read!

When SEO isn’t your SEO Problem:

SEO can be very difficult and frustrating at times.  Even with the best keywords, and tactics  your SEO strategy can still be a fail.  This article looks at common problems between you and your client that may be hindering the progress of your SEO strategy, and how to possibly solve them.  

The Right and Wrong of Video for Each Social Media Site:

The use of video is taking over all social media platforms.  Creating videos is an easy way to interact with your consumers and build a relationship while sharing information about your brand.  According to this article, “ video has an average clickthrough rate of 1.84 percent, the highest clickthrough rate of all digital ad formats.”  Read this article to discover how to utilize social media marketing on all the different social media platforms.  

Contact us today if you have any questions regarding your marketing strategies and emerging social media trends!  Robb Digital is here to help you with all of your online needs.

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Tamara Robb
As the President and founder of Robb Digital Marketing, Tamara brings the same leadership, creativity and drive that enabled her to succeed in the corporate business world to her clients and team. With Tamara’s insight and hands-on guidance, companies are employing smart, engaging, highly targeted digital strategies that build strong brands while successfully impacting their bottom line.

Where We Deliver

Unlike other digital marketing firms who labor endlessly over numbers without insights, our clients count on us to develop results-driven online strategies that are built upon a solid foundation of 20+ years of traditional marketing expertise. Robb Digital understands the importance of communicating the essence of your brand in each and every online tactic to regularly engage your customers and motivate them to purchase your products and/or services. Everything we do is built around this concept. And it works!

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