As we are approaching the end of 2017 and are getting ready for the Christmas and the New Year, Robb Digital Marketing is here to provide you a helpful list of blogs to help you stay at the top of the digital marketing game in 2018. From recycling “evergreen content” to “sharpening your SEO skills”, we have compiled a list of the best digital marketing blogs from around the web to help your Social Media and SEO strategies in the upcoming year.
The Five Skills You Need To Sharpen For 2018
As the new year approaches, we tend towards self-reflection and improvement. Especially as a digital marketer, it is important to stay on top of certain skills in order to excel in the business. While you may have these skills mastered, the marketing world always changes, especially in the digital landscape, and so it is important to constantly refresh skills like SEO and analytics. This blog will give you five areas to focus on if you want to sharpen your skills in 2018.
Why Your Best Blog Posts are Also the Oldest (And How to Get More Out of Them)
Some people may say that newer is better, but Neil Patel says this is not always the case when it comes to blog content. With a bit of creative cleanup, you can make old content relevant and “new” again. Since Google will display the date that a post was last updated, by editing a post and increasing its relatability, you can drive more traffic to your site just with a few small changes, which saves you the time of writing a whole new post. With these tips, you can find a way to repurpose your past content.
3 SEO Tips to Safely Keep Your Old Content Fresh
When looking at the content online, many of us will filter through results by looking at the date stamp that the article was posted. This is so we can figure out how relevant and current the information that we are reading is. Sometimes, people change the date of a post or result in order to stay “fresh” but there could be ramifications down the line in this practice. The best way to reuse old content is to really make it as evergreen as possible, but this article will give you some tips in order to bring freshness to your older content.
How to Do On-Page SEO in WordPress
SEO imperative to have a successful WordPress website. It is definitely a top skill that will help you to master digital marketing. This article provides a wonderful list of five aspects to take into consideration when doing on-page SEO for your WordPress site, which can translate over to any CMS. Read more to learn how to use the slug, body text, images, title tag, and meta descriptions to really rock your on-page SEO.
Social media has become a large part of our personal and professional lives, and with the ever changing social media trends, companies should always try to find a way to stay relevant. Emojis, memes, and GIFs are all part of the social world and when used properly, can be quite effective. This article outlines some good and bad examples of how to use these graphics in business in order to succeed in the social media space.
Contact us today if you have any questions regarding SEO strategies, emerging social media trends, or any other digital marketing needs! Robb Digital is here to help you with all of your online needs.