Small business owners often neglect the importance of online marketing. This usually happens because they have trouble finding the time and/or money to spend on that aspect of the business. In order to be relevant in today’s competitive marketplace, digital marketing is a must to promote your online brand. In this week’s blog roundup, you will learn how you can use the Instagram and Snapchat platforms effectively to expand your business, a new feature of Facebook Live, how to build effective links for your site and how you can run a Cohort analysis in Google Analytics to improve the performance of your business.
How to Make Instagram Followers Buy Your Product or Service
The revenue you generate from social commerce is just as important as the income you generate from your website. Instagram can be an invaluable tool to boost your social media sales. The three tactics mentioned in this article will help to increase the amount of followers who buy your product or service.
On August 5th 2015, Facebook Live began a new way for verified Facebook users to interact with their friends and just now recently, Facebook has created a way in which you and a friend can live stream together. You can do this without being in the same place and you can also direct message a viewer to have a private conversation.
Snapchat has made a huge splash in the social media pond since it’s release five years ago. With over 158 million daily users, it is the perfect place for a business to advertise their brand or product. If you’re considering Snapchat marketing for your business, make sure you add all five of these campaigns to your inspiration list.
The Google Analytics cohort analysis tool allows you to truly see what is going on in your site. You are not only about to see site wide metrics but you are able to look at individual page performance. It allows a business to see things as simple as how many people leave their site and how many of those people come back the next day. It is very useful for a business to understand changes and therefore to predict the overall performance of the business.
SEO is a constantly changing industry. However, one thing has remained the same – over the years is that backlinks remain the most powerful Google ranking factors. If you want to substantially boost your site’s SEO and improve your Google rankings, link building is one of the best ways to do it. Learn how you can build effective links for your website.
Robb Digital can help grow your business through all aspects of digital marketing. We can help you with your Website, SEO, SEM, Social Media and E-mail Marketing needs in order to become and stay successful. Contact us today to schedule your consultation.