Marketing

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How E-Commerce Companies Can Compete in an Amazon-Dominated World

It is somewhat disconcerting how many businesses are closing because of the e-commerce takeover by Amazon.  It is hard to compete against a company that ships you all of the products you may need the next day at the lowest prices.  The first suggestion that appears in the search engine when you type “how to […]

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The Best Social Media Advertising Platform for Your Business

Today, more and more businesses are finding success in social media advertising.  With the abundance of benefits resulting from this tactic, it pays to optimize this type of marketing.  To begin, social media advertising is user-generated content, so it delivers extremely relevant information to the consumer.  Additionally, social media advertising is significantly less expensive compared

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SEO Link Building: How to use Competitive Linking Tactics

The internet is now the home of brand recognition.  The great majority of brand and product information is compiled from internet searches.  In order to grow your brand presence it is crucial to leverage your brand online.  In today’s blog we are going to explain several tactics to incorporate successful link-building into your business strategy

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Why You Should Incorporate Visuals in Your Marketing

Images can take your digital marketing to a whole new level.  It is now reported that humans have a shorter attention span than a goldfish.  Therefore, overloading the content in your blogs and social media posts does not benefit your business.  The current market enjoys posts with lots of graphics and videos.  Traditional marketing no

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How to Market Your Brand Without Annoying Your Customers

Getting your brand noticed by customers is quite challenging. In order to build your brand, you’re going to need a good amount of exposure and repetition. But how do you achieve this without being excessive and annoying to your customers? As a digital marketing agency, we’re often presented with this challenge, too. That’s why we’ve

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