The mobile app, Snapchat has taken social media by storm. In just four short years, Snapchat has finally surpassed Twitter in daily usage. Valued at $18 billion, Snapchat has over 150 million users who send 400 million photo “snaps” a day. With the growing usage of Snapchat, a lot of people and businesses have caught […]
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Hashtags are everywhere these days—Twitter, Facebook, Instagram, and others. They are used for everything – weddings, presidential elections, advertisements, etc. Well-designed hashtags can immensely increase your online following and help drive customer engagement. Hashtags can help get your content found and boost your SEO ranking. Here are some tips to help create an effective hashtag
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Google recently launched their new video calling app Duo. With the launch of the new app, they announced that on September 12th, they will be discontinuing Google+ Hangouts On Air and pushing users to YouTube Live; and thus, upcoming events will no longer be accepted on Google+. Read Google’s detailed statement on this change here.
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As a small business owner, you can use Instagram to showcase your products and keep customers involved in “behind the scene” aspects of your business, just like Snapchat. The key is to know when your customers will be online and what type of live content will grab their attention! Instagram Stories allows you to record
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Businesses need to understand everything about their target audience. They need to understand them from their demographics all the way to their buying behavior. However, not all businesses know exactly who their customer are. If you can’t answer this question, you’re in big trouble. How are you supposed to know who to market to if
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When people think of digital marketing, they typically think of the internet, social media, and mobile devices. While large and small companies alike chase after these digital channels of marketing, one channel is continuously being forgotten about – email. Below are four reasons why you should consider email marketing amidst the pressure to prioritize social
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OK, maybe you have seen enough posts about the “Top 5 Things for Which I Am Thankful.” I totally hear you. But stick with me here, my spin on this is totally professional. Well, mostly professional and an alternative to the typical gratitude post. First, I am grateful that after 4 years at Rutgers (and
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Smartphone app developer Delvv put together a neat infographic that illustrates how smartphone users are drowning in information. Mobile devices are an integral part of our daily lives. Our mobile devices help us stay connected with work, family, and friends. Their research found out that 91 percent of people said their smartphone was as important in their
Infographic: Smartphone Users Are Drowning in Information Read More »
It was recently announced that Twitter was exploring the possibility of expanding the character limit of tweets. Users have been able to tweet 140 characters since Twitter’s inception. According to Re/Code, interim CEO Jack Dorsey hinted at a possible future product that would allow users to tweet more than 140 characters. The specifics are unknown,
Twitter Could Expand The 140-Character Limit and Why That’s Not a Bad Thing Read More »
If you are considering hiring a digital marketing agency, there are many important factors to keep in mind. A digital marketing agency will help you increase the revenue of your business by implementing strong online marketing strategies along with your traditional marketing strategies to achieve a well-rounded marketing plan that is unique to your business.
Hiring a Digital Marketing Agency? – What You Need to Know Read More »
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