If you are considering hiring a digital marketing agency, there are many important factors to keep in mind. A digital marketing agency will help you increase the revenue of your business by implementing strong online marketing strategies along with your traditional marketing strategies to achieve a well-rounded marketing plan that is unique to your business.
We have created a handy checklist to help you decide if the digital marketing agency you are going to hire is right for your business needs.
1. Is the Agency Reputable?
2. Has the agency worked with the clients in your business sector? Also do they have experience in B2B, B2C etc?
3. Is the agency local or has it worked with clients across the country? (Depending on which is important to you).
4. Is the agency implementing ethical SEO practices? Has it been penalized before?
5. Is it a full-service digital marketing agency? If yes, what are the services offered by the agency?
6. Are the marketing campaigns automated or handled by the actual person? Many digital marketing agencies use tools to manage bidding for paid search campaigns. While this is time-saving for them, it can be costly for you. Don’t forget to ask how the agency manages the paid campaigns. It is important to have someone actively monitoring the performance of your accounts regularly.
7. What is included in the monthly digital marketing engagement as the part of the contract?
8. How often does the agency provide progress reports for the different services so that you can measure the performance of your business’s digital marketing approach?
9. What is their approach to measuring the success of the marketing efforts?
10. Does the agency work with the your current marketing automation platform if you have one?
11. Is the agency able to provide intelligent and effective digital marketing solutions keeping in mind your competition and audience?
12. Is the agency responsive whenever there is an emergency or for the support you need for your online marketing needs?
If you are ready to take your company to the next level with the help of digital marketing, please contact Robb Digital Marketing today for a free consultation.