If you build it they WON’T come, at least not unless you spend a ton of money to advertise. You can avoid that by optimizing your site to make sure that your business is found. An optimized website can lead to more traffic, more sharing of your content and links on other reputable websites. Higher rankings lead to more visits, which can hopefully lead to more business for you!
Search engine optimization is a key element to the success of any website, but it is very time consuming and often tricky. Header tags, meta description tags, article copy, open graph meta tags and other SEO elements can be mind boggling, but they don’t have to be. Here is a handy infographic to help you optimize your website.