There are a variety of different types and ways to implement paid advertising. Each way has it’s pros and cons; for example, some ways are expensive but happen to be good for brand awareness while others are affordable but may not get you the ROI, or return on investment, you are looking for. With this being said, one of the most successful and often used forms of paid search advertising is known as “standard remarketing” or “retargeting”. In simplest terms, remarketing in digital marketing is the process of showing ads to consumers who have already visited your website or mobile app. As a business minded individual, it is common knowledge that consumers may not convert and produce business on their first visit to your website, and that’s okay. This is where online remarketing comes into play. Supplying advertisements to individuals who have previously visited your website gives them the subtle reminder, “yes, we have what you need and what you’re looking for”, in the hope they will revisit the site at a later time and move further down the sales funnel.
The beauty of remarketing in digital marketing is how creative you can get with it. As the business owner, you have the flexibility to choose what audience you want to target whether that be anybody who visits your website, only those who visited certain pages, or those who visited more than one page. The possibilities are endless and you can make those decisions based on your business objectives. Furthermore, when serving advertisements through third party platforms, for example Facebook or Instagram, these platforms also give you many options when it comes to defining what audience you are looking to target. Online remarketing has the ability to recapture all those individuals who have visited your website before and that is a very powerful thing.
Do You Want To Get Super Precise?
If you are looking to get granular and precise with your targeting then online remarketing is definitely something your business should consider. You want to give the consumer as many opportunities as possible to return to your website and the sales funnel. In using standard remarketing and in using it correctly, it generally produces higher engagement rates and conversions. Not only does remarketing produce positive results but it also doesn’t hurt the bank either and is consistently lower in cost compared to standard text advertising.
At Robb Digital, our team knows the importance and appreciates the beauty of remarketing in digital marketing. We are confident in our abilities to assess a business’ current situation and make recommendations that have the potential to deliver maximum ROI. Not only does our team bring to the table years of relevant industry experience but we are also Google Partner and Google Adwords certified, making us more than qualified to create high-performance online remarketing campaigns for you and your business. Robb Digital begins by completing a detailed analysis of the business which allows us to gain a deeper understanding of the company’s goals and consumer behaviour and needs. In knowing this we can make better business decisions around which type of online remarketing would best suit you and your business: standard, dynamic, video, remarketing for mobile apps and more.
Contact us today to learn more about the trusted and qualified Robb Digital Marketing team. We are ready to help you with any and all of your online remarketing needs and look forward to helping you and your business improve your company’s conversion rate, reduce cost per impression, improve ROI, and do cost effective branding through remarketing.