If you or someone you know is a local business owner, in particular a small local business owner, it is important to note that having a website that has been properly optimized for local searches and keywords is vital to the overall visibility and success of the business. In the rapidly evolving business environment, gone are the days where businesses can ignore their local SEO searches and still continue to successfully drive their offline business. Research is indicating that every other Google search is local, thus, emphasizing the need for a business’ local SEO research and implementation to be a high priority. With this being said, the strategies and tactics used for local SEO are entirely different from the process used for general SEO and those differences are discussed in further detail in this “Global SEO vs Local SEO” blog. At Robb Digital, we encourage any small businesses looking to improve their local SEO in NJ and the surrounding areas to reach out to us. Our team has accumulated years of industry experience that has allowed us to thrive in the world of SEO, and in particular, local SEO. Here are just a few of the most important steps Robb Digital follows when considering how to improve our client’s local visibility:
- First and foremost, one of the most important steps is to claim and verify your “Google My Business” page
- Complete thorough and detailed keyword research
- Optimize the SEO tags and headers for a specific city/town/region etc.
- Optimize the existing content or add new, fresh content specifically optimized for the location the client wants to target
Prior to the initial call with the client our team likes to run a detailed SEO audit of the business so we have a better understanding of what we are working with. SEO audits give us insight into what has been done on the site previously and historical data from Google Analytics pertaining to traffic and organic searches. In knowing this information, our team can properly diagnose any issues and use our techniques and strategies to improve the business’ local SEO and visibility. Following the SEO audit, we like to set up an initial meeting with the client to find out more about their business, what kind of business it is, who their target audience is, where they are located, and much more. Our goal is to thoroughly understand the client so we can better satisfy the discussed business objectives and begin implementing the SEO changes based on the local searches.
As a digital marketing agency, with particular strengths in being a local seo agency, the Robb Digital team has what it takes to get the job done and transform any business’ website into one that is going to thrive through visibility, with the help of SEO. Our experience and expertise in the world of SEO makes us the best local seo company for you and your business needs. If you or someone you know is a business owner, and in particular a business owner in the medical field, you may want to check out our “Local SEO for Doctors” blog, it is nothing short of a great read.
We encourage you to contact us today to discover how our NJ local SEO company and team can increase your website traffic, brand awareness, and transform your site to be more mobile and SEO friendly. Furthermore, we can assist you in getting more positive reviews from satisfied customers, decrease the bounce rate on your site, and much more! Robb Digital is here to help you!