Today’s web users are becoming smarter day by day. They want specific answers to their questions when they search for something on Google and so, they use longer search queries to find what they want faster. These types of searches are known as long-tail searches. Long-tail searches are the keywords or key phrases that are more specific and usually longer than more commonly searched keywords. But their length is not why they are called long-tail. It refers to the graph that represents how generally, they get less search traffic, but have a higher conversion value, as they are more specific.The number of long-tail searches performed have been increasing exponentially and so, in order to survive in the search competition, you need to create long-form content on your website containing some long-tail phrases, which definitely will improve your SEO. Keep reading to learn more about long-form content and how it can be beneficial for your website.
Long-form content is longer and more detailed information on a given topic. It generally contains about 2000+ words’ worth of high quality content. Examples of long-form content include eBooks, white papers, research papers, in-depth guides and resources as well as industry reports.
It always has been a question of debate in the world of SEO: Is it good or bad to have long-form content on your website? People consider writing long-form content as a time-consuming and costly process, but there are a number of advantages of having it on your website.
Here are some main benefits of having long-form content:
Keep in mind that quality is always better than quantity. Your main content goal should be to provide value to the visitor, no matter how long your posts are. Don’t try to pack your pages with irrelevant and repetitive words to expect great returns. There are many times when it might be better for your business to stick to short-form content. Just focus on doing justice to the topic and leave no questions unanswered.
Contact Robb Digital today to know how we can help you to improve your current digital marketing efforts. Have an SEO or Social Media audit performed on your web properties by our experts to find out areas you can improve.