Digital Marketing Blog
In the ever-evolving world of online marketing, AI is quickly gaining popularity and becoming more prevalent in various marketing strategies. Although it does have some benefits, such as automation, analytics, and predictive data, it also has a significant downside: the loss of humanity in a sector where human connection and authenticity are essential. This article […]
Why You Should Get Moving and Make Your Plans Anyway! As we step into the new year, we often find ourselves amidst the hustle and bustle of wrapping up the previous year’s work, holiday festivities, and the rush of tying up loose ends. It’s common for us to hear from clients, friends, and family members […]
Have you heard? Google is rolling out a major update in 2023. This Google Analytics update involves the migration of Universal Analytics (UA) to Google Analytics 4 (GA4). Have you received this IMPORTANT email from Google yet? Maybe you put it in your “to-do” pile. Or maybe, you took one look and (understandably) weren’t sure […]
Facebook has released updates to Messenger that will allow cross-app communication with Instagram. Included in these updates was Messenger API, which will allow businesses to manage their communications across Instagram and Messenger. This update will allow businesses to connect their Instagram messages with the application that they already use to manage their Facebook conversations. A […]
Over the past few years, Amazon has been increasing its attention to advertising on its site. Advertising has become one of Amazon’s largest revenue earners and is expected to quadruple this year’s estimated $10 billion in revenue by 2023. For Amazon, advertising is a small portion of their functionality while for Google and Facebook, it […]
Twitter is hopping on a social media trend by introducing its new feature, Fleets, which closely resembles Snapchat, Instagram, and Facebook’s Stories features. Snapchat first introduced stories in October of 2013. Following in its footsteps were Instagram and Facebook, releasing their version of the 24-hour posts in 2016 and 2017 respectively. Twitter released its disappearing […]
You’re not alone if all of the medical data on the internet makes you cringe. Invalid claims and opinions are all over the internet…well, it’s a good thing you can do something about it. You are a doctor, right? Doctor up the internet! In this blog, we are going to give you a few tips […]
A majority of patients these days are searching for doctors on the internet. Although this may not seem like an issue to some, a large number of users never scroll past the first page of search results. That being said, it is important that doctors pay close attention to the search engine listings of their […]
As a business owner, you know the struggle. Whether you run a large corporation or a small mom-and-pop shop, you are most often working around the clock to ensure the requirements for day to day operation of your business are properly met. Unfortunately, there are only 24 hours in a day and whatever your role […]
More than half of patients search online before they enter a medical practice. They want to do their research and discover the facts. If your practice is not a result of their searches, chances are they are not going to come to your medical practice. This is why medical SEO is profoundly important for improving […]