Did you know that 73 percent of patients turn to search engines when looking for a healthcare provider? More importantly, 55 percent of patients click on the first three searches that appear. So how do you make sure your practice shows up on top? The answer is Medical SEO. Luckily for you, the Robb Digital team are experts at perfecting your medical SEO strategy.
What is Medical SEO?
Medical SEO is a systematic approach to increasing your medical or healthcare website’s search engine rankings by optimizing your website, content, site structure, URLs, and overall efforts so that you will reach more patients in the search engines.
Why is Medical SEO So Crucial for Your Business?
As more and more patients depend on the internet for their healthcare information, you need to be one of the first businesses that they see when they are searching. It is posing more of a challenge to appear on the first page of search engines as competition rapidly increases. As you know very well if you ever use Google to search for something yourself (and is there anyone out there these days who doesn’t?), patients rarely look past the first page of searches. Therefore, it is imperative that you improve your search rankings, and do it with a focused strategy with your business goals in mind.
The foundation of a strong medical SEO campaign is an optimized website. It is vital that you offer your patients a positive user experience. This begins with a responsive website. That means that your site is mobile and desktop friendly. If your website is not mobile-friendly your rankings will likely be negatively affected.
Another factor to pay very close attention to is your website speed (i.e. how quickly it loads). There are many tools that give you the ability to test the speed of your website. Problems with website speed will lead patients to abandon the page, and again, negatively affect your rankings. Some clients will hire us solely to optimize their site speed.
Finally, you absolutely must have a security certificate installed. This is a huge factor when it comes to search engine rankings. A secure site begins with HTTPS, and Google has been open about this playing a role in site rankings for several years. Robb Digital knows how important an optimized website is and the role it plays in your search engine rankings and our team is here to ensure you offer the best user experience with a secure site, responsive website.
Offering an optimized website goes hand-in-hand with creating and publishing strong, strategically developed website content. Writing up-to-date and relevant copy and posting it on your site will help you make your way to the top of search rankings. It is important to gauge your audience’s interest by measuring the number of visits to your site and determining what your visitors respond to. It is also incredibly important as a healthcare or medical site that you are offering thought leadership and expertise. Most likely, patients are searching for answers, and if you offer relevant and trustworthy content they will come to your site and your practice for all of their medical questions. Our team of writers is skilled in medical copywriting for SEO and is here to assist you in posting the best medical content on the web.
Local SEO is a marketing technique that allows you to capitalize on your geographic location to gain an advantage on search engine result pages. Your listings need to portray the most up to date and consistent content. As patients search for information, you want to convey all of the important, accurate, relevant, non-medically-related information, too.. Think of this as your practice’s footprint. If you have recently changed locations, phone numbers, now is the time to update this information. Just as you want your users to find your site you always want them to find your in-person location. Remember, the content you display will affect your rankings, local listings included!
Our team will closely monitor your campaign to see what is truly driving patients to your site and improving your rankings. As important as the initial launch of your medical SEO campaign is only the beginning Ongoing monitoring is even more important. We will provide you and your team with insights such as:
All of these metrics will allow us to improve your campaign, make data-driven strategic decisions around your content calendar, bring you to the top of the results pages, and ultimately increase visits from your audience.
As you trust us to implement a successful medical SEO campaign, you will gain patients who will trust in you. Contact us today to learn more about medical SEO and how Robb Digital can help you.
Led by Tamara Robb, an agency alumna with years of experience in medical SEO. Tamara and her team are proud to work with the most extensive healthcare system in New Jersey, along with multiple top 50 pharmaceutical companies and a variety of local doctors, physical therapists, holistic practices and psychologists.
To read about the latest in results-driven digital marketing trends for medical professionals, check out our case studies & blogs below.
For more information or to explore the opportunities there are to reach your patients online contact us or call us today at 732-486-3111 for a free consultation.
It’s time for your digital marketing to achieve optimal medical SEO!
The idea of advertising on Facebook was completely new and out of the box thinking for us. We hesitated but trusted the Robb Digital team to steer us in the right direction. We put our toe in the water and were thrilled when we started acquiring emails for potential clients.
Bruce Fisher, Social Media Advertising
Tamara “TRAILBLAZER” Robb is what this visionary has become known as to my team at Google. Partnering with Tamara has been a truly rewarding and exciting experience; moreover, she has helped to bring an unconventional strategy of introducing innovation to the very conservative Pharmaceutical industry.
P. H., Ad Account Collaboration
Working with Robb Digital was easy from the beginning. The team is always available and were ready and enthusiastic to bring our vision to the web. Their team not only had the technical know-how to make the site work the way we wanted it to, they asked the right questions which resulted in a site we love, that members are using, and prospective members are finding. A true win!
Lina Llona, Website Design
(The Robb Digital) team had a huge impact on our business. They have integrated core attributes of the business that has resulted in an increase in web traffic, Google rankings, and social media engagement. The team is very reliable and personable. Most importantly, they are a true collaborative partner to the brand and a pleasure to work with.
J. O., SEO and Social Media Agency
