There are billions of pages with an enormous amount of content on the web. This makes it harder and harder to come up with new blog topics to attract visitors as well as rank high for search queries.
Before we jump into the actual optimization process, let’s discuss why blogging is essential for SEO. Google states that fresh and original content is one of top two ranking factors. Blogs help to attract visitors and build brand awareness. Content boosts engagement which helps to decrease bounce rate, and lower bounce rates have a positive effect on SEO. The more content you have, the more keywords you will start to rank for. Blogs support your efforts to rank in SERPs.
Follow the tips below to optimize your blog posts, and you should be able to get people to your website through your blogs.
Robb Digital Marketing helps businesses rank higher in search engines by optimizing content on their websites. Contact us today to have a free SEO audit for your website.