Our Difference, from the Bottom Up
We LOVE digital marketing. And while this may be our mojo, we know it takes far more than just a click here and a “like” there to grow any business. Understanding your brand’s purpose, knowing what makes your clients/customers tick, and how to reel in more fish takes a marketing mind first, and technical expertise second. To be analytical, but lack essential marketing/brand-building skills is like trying to build a house without a foundation. Get it wrong, and digital marketing yields nothing! Zip…Zero!
A Foundational Approach
Our approach is rooted in sound traditional marketing principals that help define clear, well-targeted direction for your online strategy. Essentially, we take all things that touch your brand into account prior to determining the ideal course of action for all digital campaigns. This means we will review what you may already have in place, like an existing marketing plan or Google AdWords. If there are critical elements missing, or some that need refinement/analysis, we can fill in those gaps to further enhance the success of an online marketing strategy we execute with:
- A comprehensive audit of your existing website, SEO, SEM, Social Media Marketing, and online PR efforts
- A brand discovery session that unearths your strengths, weaknesses, challenges, and opportunities in your marketplace
- A brand story written and utilized as the springboard for all messaging, online and off
- A tightly-defined, highly targeted profile of your market for improved digital ROI
- A strategic marketing plan with a specific, detailed approach to reaching your market that assures proper integration between off-line and online initiatives
The Right People
At Robb Digital Marketing in New Jersey, we know your business requires and deserves a variety of Subject Matter Experts to get it right. That’s why the team at Robb Digital in New Jersey has been specifically designed to incorporate experienced pharmaceutical, healthcare, and CPG agency alumni with a deep understanding of traditional marketing combined with expertise in, and a healthy passion for digital strategy. And, perhaps even more importantly…they’re driven by results. Our clients agree, it’s a winning combination!
Ready to take your company to the next level of digital stardom? Let Robb Digital make it happen by contacting us at 732-486-3111!