Another one of Robb Digital Marketing clients is one chapter of a large national non-profit organization catering to business owners. Their site at the time was antiquated and they knew a fresh approach was in order. Seeing the need to tap into previously unfound marketing channels to increase their online visibility, brand awareness, engagement and most importantly increase conversions, they decided to contact Robb Digital.
Their previous marketing strategy had ZERO impact on their business. Robb Digital’s challenge? To whip up a new marketing strategy that influenced users to convert on their site. Simply put, conversions and leads were the only way to measure their business success. Our team had to come up with an advertising channel to maximize their return on investment.
Our end goal for the client was to find ways to get people to click on their site, sign up for emails and drive people to events.
Our Winning Solution
The Facebook advertising channel was ideal for our client. As planned, we gained maximum exposure to relevant users. The Robb Digital advertising team ran a Facebook Campaign for 180 days, sticking to a trim budget which came to just $7.65 per day. We targeted their ideal audience down to specific location and age and results were outstanding. Their cost-per-click was low, and cost per acquisition was only $8.91!!! Score.
“The idea of advertising on Facebook was completely new and out of the box thinking for us. We hesitated but trusted Tamara and her team to steer us in the right direction. We put our toe in the water and were thrilled when we started acquiring emails for potential clients.”
- Bruce Fisher, SCORE Mentor and Volunteer