What is Blogger Outreach?
I can hear some of you asking “Forget about the details, what is Blogger Outreach?” Blogger Outreach is communicating (using your choice of methods) with bloggers and asking them to help you by promoting you/your client/products. The final results are blog entries (maybe a few, maybe a slew) on the web talking about your stuff. Sounds simple, I know. And the concept definitely is. The execution takes more finesse and attention to detail than anything else. But the payoff is significant if you do it correctly.
The Basics of Blogger Outreach
The Benefits of Blogger Outreach
Some SEOs count Blogger Outreach in their arsenal of link building strategies. There is a very good reason: a successful Outreach will provide a large number of links (the PageRank of the bloggers sites plays a role here…the higher the better!) back to the client website. The unique content about your topic will benefit your SEO process. Not only that, but when the blogs are crawled they will often begin to show up in the ranking results for certain client keywords. Now the client is “owning more real estate” on the SERPs (search engine ranking pages) for their keywords, if they were targeted in your conversations with the bloggers. Finally, you are gaining trust by having so many expert, influential bloggers discussing you/your client/your product.
So are you ready to get started? Congratulations! Let us know if you decide you need any help.