What better way to wrap up your week than with some digital marketing insights. This week we bring to you only the best of digital marketing to help advance your knowledge on topics such as SEO, SERP, Google Ads, and more. Improve your digital marketing skills with this week’s digital marketing insights.

Using the SERP to Build Your Keyword List

Creating a list of valuable keywords can be very time-consuming. Developing a sturdy keyword list can be made easier by three simple SERP features. Read more to find out how you can use SERP to help build your keyword list and improve your SEO efforts.

5 Mistakes You’re Making in Your Google Ad Copy

You can take your campaigns to the next level by crafting strong Google ad copy. With that being said, it is important to make sure you are avoiding simple mistakes when developing your ad copy. Find out more about the common mistakes made when creating copy and how you can avoid them.

Boost Conversions by Providing a Consistent Ad Experience

Are your ads not getting the attention you had hoped for? It may be time to improve your ad scent. Improving your ad scent is important because it’s the consistency between your ad and its landing page. Read more to find out how bettering your ad scent can help boost the conversion rates of your ads.

Here’s What You Need to Know About Image Optimization for SEO

One of the most often overlooked optimizations for SEO involves images. Google has recognized that users are discovering products through visual content more so than ever before. Read more to find out everything you need to know about image optimization and how it can better your SEO results.

The Importance of Diversification in SEO Strategy

Like any good strategy, your SEO strategy should be diverse. SEO is constantly evolving and relying on one single strategy can hurt your SEO efforts in the long run. Read more to find out how you can diversify your SEO strategy to gain more visibility and organic traffic.

Contact Robb Digital Marketing to find out how we can help you with your business’s online marketing needs!

 

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Tamara Robb
As the President and founder of Robb Digital Marketing, Tamara brings the same leadership, creativity and drive that enabled her to succeed in the corporate business world to her clients and team. With Tamara’s insight and hands-on guidance, companies are employing smart, engaging, highly targeted digital strategies that build strong brands while successfully impacting their bottom line.