The number of people adopting voice search has been consistently increasing for the past few years. According to Google CEO – Sundar Pichai, 20% of mobile queries are through voice searches. So it is crucial for digital marketers to take voice search assistants into account in their SEO strategies.
What is Voice Search?
Voice search works on speech recognition technology that allows its users to search by saying terms out loud instead of typing them into a search bar and it returns the matching answer in the form of a direct result rather than a search result page.
There are several digital assistants like Cortana, Siri, Google Now and Alexa available today that are being used on a regular basis by people for voice search. People ask more conversational questions to their voice search assistant than when they are typing requests on their keyboards.
How Voice Search is impacting SEO?
Very few people type the way they speak, especially when it comes to search queries. For example, when you are typing, you typically enter something like “weather NY” into your search bar. But when you speak, you’re more likely to ask the complete question, “What’s the weather like in New York?” This pattern holds true with voice search queries as well. So with the increasing popularity of digital search assistants, it’s very important that the search engines learn to interpret natural phrases.
Voice search is now capable of interpreting and responding to different aspects like:
Considering all above points, we need to seriously incorporate voice search strategy into our websites by writing the website content in a conversational tone.
You can use below tips to optimize your website for voice searches :
You can do keyword research on conversational queries through the sites like www.answerthepublic.com. It will help you find commonly searched queries based on your keywords which can help you build the questions on a FAQs page.
Robb Digital Marketing helps its clients expand their digital presence while considering the ongoing digital trends. Contact us to learn how we can help grow your business online.