The holidays are fast approaching. There are less than 50 days until Thanksgiving, which can only mean one thing: Black Friday is right around the corner. Black Friday is the biggest shopping day of the year. Stores and companies offer amazing deals that you could only dream of. But now that Black Friday is rapidly approaching, there is one question you should ask yourself: Is your website ready for Black Friday?
While preparing for Black Friday, Apica suggest to keep these statistics in mind.
Optimize Your Strategy
Last year broke records for the amount of people who shopped on Black Friday. Over 151 million people shopped either in-stores or online. Experts are expecting even more to participate this year. Today, 40% of consumers begin looking for deals as early as Halloween. Since consumers like to plan and strategize, then you need to begin strategizing as well. Here are a few ideas.
The sooner you plan your holiday promotions, the smoother the day will go!
Make Your Site Mobile Friendly
If your site isn’t already mobile friendly, now is the time to make the change. 68% of smartphone and/or tablet users say they would try a mobile site or app one more time if they did not work the first time. Last year, online retailers saw a 65% increase in purchase made from a mobile device. Convenience is key. Make sure the website is easy to navigate and the page speed is good.
Prepare Marketing Assets
Here are a few tasks that you should have done before the holiday starts in order to drive as many potential and existing consumers to your website.
Don’t stress about the upcoming holiday chaos. With our knowledge in website designing, blogger outreach and SEO, contact us today to help you prepare your website for biggest shopping day of the year!