When Robb Digital starts optimization work for a new client, one of the first and most crucial steps we take is to conduct an SEO competitive audit. It’s similar to a traditional marketing competitive review, but with a search engine optimization-specific focus.
We aim to uncover who your real search engine competitors are (you’d be surprised to know that they’re not always your direct industry competitors), how well they’re optimized and what it will take for your site to achieve ranking success. The findings from this review also help inform our keyword research and selection process.
Typically, our SEO Competitive Audit will include:
Francis Bacon said “Knowledge is power” (I can hear the groans as the connection to my title becomes clear!), and our competitive audit gives us the power to collectively design a search engine optimization program that will deliver real results.
Have questions or want to learn more? Call us @ 908-444-6239.